Marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Marketing strategy - Essay Example When organizations pay emphasis and use its resources towards a small part of the consumers, they are involved in the business of market niche and by serving this portion of the market; businesses can perform better and gain an added advantage over their competitors. The process of market segmentation lies between an organization’s marketing strategy that targets a huge market by producing goods and services that satisfy the needs and wants of a huge market or the overall market and a marketing strategy that is used to serve the needs and wants of individual consumers by producing goods and services that are unique and only appeal to a specific portion of the overall market. Those organizations and marketers who follow niche marketing strategy and work on their market segmentation practices are of the belief that one product does not has the ability to satisfy a huge market as consumers have different needs and wants. Secondly, they are even aware that an organization can neve r have enough resources to satisfy needs and wants of consumers on the individual level. This is why marketers are involved in the process of marketing segmentation and they divide a huge market into smaller segments and then the marketers create marketing strategy as well as products that satisfy the needs and wants of a particular segment. Market segments are created while giving importance to the characteristics of consumers, these characteristics are regarded as segmentation bases and can be utilized to create segments of a market, and the most commonly used segmentation bases include: consumer’s age, the place they live in, their income levels and the purchasing behaviors (STEVENS, 2012, p.32). There are several strategies of marketing that a marketer can use for his/her product, one such strategy is recognized as marketing at the mass level, and this is even recognized by the name of undifferentiated marketing (FERRELL, 2011, p.168). Such a marketing strategy

Marketing Channels and Logistics Coursework Example | Topics and Well Written Essays - 2500 words

Marketing Channels and Logistics - Coursework Example Supply chain management is an important business operation function that helps an organization to maintain efficiency in the resource allocation, manufacturing, processing, procurement, logistics, delivery and returning (Rushton, Oxley and Croucher, 2010, p.34). Overall business performance of an organization highly depends upon the effectiveness and efficiency of the supply chain network of an organization. Recently, the global organizations are trying to maintain sustainability in their supply chain management process. Implementation of green strategy in the supply chain management process helps an organization to maintain sustainability in the business operation process and offer products and services according to the market demand and needs of target customers. The study will consider the supply chain management process of Tesco Plc. Tesco is one of the leading UK based multinational retail chains that has the strong presence in several emerging global marketplaces. The organizat ion is considered as one of the leading players within the global; retail chain industry due to profitability and high employment generation. Tesco implemented several green and sustainable operational strategies in the supply chain management process in order to maintain its leading position in the marketplace. The study will analyze the principles of environmental and social sustainability that are adopted by Tesco in its business operation process. Supply Chain Activities of Tesco Tesco is the most prestigious organization among the stakeholders, employees, government of the country and customers or several business clients as the organization always tries to follow and maintain corporate values in several business operations. It is true that Tesco is one of the leading organizations within the global retail chai9n industry. Major objective of the organization is to maximize business profit by ensuring the sustainability of entire community and society. It is highly important for an organization to maintain effective sustainability in the supply chain management system as the governments of several countries have introduced various strict policies and regulations for the organizations. Tesco highly believes in centralized distribution process (Emmett and Sood, 2010, p.95). This centralized distribution process helps the organization to keep entire control of overall supply chain management performances. In addition to this, strong discipline and maintenance of high supply chain value helps the management of Tesco to ensure the sustainability in entire supply chain management process. The organization heavily relies on the innovation and core value of customers in the supply chain management. This sustainable business operation processes and high efficiency across the entire supply chain network in this world helped the organization to attain 100 percent efficiency level. The above figure is the overall sustainability performance of several leading global re tail chains.